Georgia Metcalfe
Founder & Creative Director of French Bedroom
About Georgia
In 2006, Georgia Metcalfe founded French Bedroom, an award-winning online boutique born from her vision for timeless, feminine French-style beds. A natural creative with a passion for mixing colours, textures, and eras, Georgia’s designs have often been described by customers as 'antiques of the future.'
Blending artistry with deep product knowledge, she combines an intuitive understanding of people with a forward-thinking approach to ecommerce. From designing and overseeing production to curating a personal shopping experience, Georgia is dedicated to helping women create homes that reflect beauty, comfort, and timeless style.
Her work and leadership have been recognised widely: she was a finalist in the NatWest Everywoman Awards, and with her team, has celebrated wins including Best eCommerce Customer Service at the eCommerce Awards 2022, Best Furniture Retailer at the Direct Commerce Awards, Best Bed & Bath Retailer at SheerLuxe’s Online Shopping Awards, and Best Lighting by House Beautiful Magazine.
Read more about French Bedroom here.
Highlights
Finalist in the NatWest Everywoman Awards
Winner of Best eCommerce Customer Service (eCommerce Awards 2022)
Achieving 100% own-brand products by 2025
Education, Experience & Expertise
Georgia was educated in Cheltenham and then Bath, and studied at university in Exeter.
Before launching French Bedroom, she worked as PR Director at Sanderson and later ran her own PR agency, representing a wide array of interiors clients. Her creativity and flair were recognised early on when she personally won the Marie Claire PR Stunt of the Year Award.
With over two decades of interiors expertise, Georgia truly lives and breathes design.
Georgia’s Philosophy
“At the heart of what we do is timeless style: designing furniture that will age with elegance and be enjoyed for years to come, heirloom pieces to pass down to the next generation. By surrounding myself with talented, ambitious, and kind women, from seamstresses to service providers, we can ensure that our customers (who also tend to be women) feel understood and receive the attentive help they need throughout the redecorating process. I design and style from the heart, and I shoot everything you see in my own home, ensuring the designs bring you generations of joy, and compliments aplenty!”
