Florals have received a fresh facelift in this season’s avant-garde fashion trend, following the 2024 Met Gala’s enchanting theme: “The Garden of Time”. Trends from the fashion industry inevitably garner attention in the world of interior design, with this emerging trend being heralded as “modern femininity” by Sheerluxe, and “the new pretty” by Livingetc.
Whilst the subtlety of soft pastels and curved edges has had its place in the “minimaluxe” trend, this has now extended to include a juxtaposition between this softness with bold details and colours, playful ruffles, and an abstract dreaminess which evokes a feeling of feminine, high fashion and echoes thoughts of a gentle breeze travelling through an open window at dusk, creating movement and space through a tender connection with sheer, natural linen curtains.
There are endless options to choose from to reproduce the “modern femininity” trend to fit your own version of what femininity means to you and we couldn’t be happier that this new take on styling has risen to the occasion; as a female founded brand, pridefully declaring the timelessness of feminine style, let us walk you through how to emulate “the new pretty” trend in your home, infused with your own personality and meaning.
A Springboard for Feminine Styling
There are a few key themes to fit into your space to ensure it has the foundations required to establish the room as a modern take on feminine styling. Forget the dull greys of the past or the harsh, masculine lines of purely functional furniture. Instead, embrace the minimaluxe trend, which incorporates curved edges to soften the view, letting your eyes drink in the calmness these simple design tweaks can create. Think of curved bed frames in delicate colours, like our elegant and cosy Debutante Pale Blue Velvet Upholstered Bed, complete with contrasting ivory piping along the headboard and footboard, perfect for those of us who want to achieve the graceful style of modern femininity without introducing too many patterns or colours.
Utilise tactile textures such as fluffy wool, heavenly bouclé, and sumptuous silks to create a layered, three-dimensional space that you can’t wait to sink into.
With this in mind, let’s see how multifaceted the new modern femininity trend can really be, as we offer some different, and some may say opposing, ideas for how to create a feminine haven of your own.
Pretty in Pastels
You’ve heard of pretty in pink, but “the new pretty” focuses on the use of soft, muted pastels which create an almost ethereal space. This version of modern femininity uses archetypes of femininity – gentle, graceful, delectably inoffensive, which is recreated through soft textures, curved edges, and muted hues – with a fresh, modern twist. Think whimsical ruffles, sheer lace, and the gentle flow of movement created by these all-important features.
We’re picturing a light-filled bedroom, with sheer 100% natural linen curtains, a deeply rich faux fur rug which encases your toes when stepped on, against the natural, light hardwood floors to provide a sense of grounding and stability. Imagine crisp white sheets on the curved bed frame of the Tea & Chantilly Upholstered Bed, like our Joyous Jacquard White Bed Linen Set, with the dainty pattern of the Soufrise Ditsy Floral Bed Quilt effortlessly layered on top. To add extra depth, layer a snug, plain throw over the top of a patterned one; we think the Dreamy Cotton Bedspread in Ivory is perfect for this. Add the gossamer lace and subtle floral embroidery of the Broderie Anglaise Cushions and your bedroom is off to a wonderful start.
Provide some contrast and balance by selecting a few finishing touches which have more typically organic features, add a hint of rustic charm with the reclaimed wood of our Chateauneuf Collection and bring in simple styling with pieces you already own, like a well loved jute bag!
The new pretty trend is airy yet elevated, elegant yet comforting and will make you want to cocoon yourself inside the reassurance it provides. Drawing inspiration from traditional femininity, and providing its own contemporary and playful twist, any room styled with this inspiration will shine as an emblem of the softer side of femininity which so often transforms a house, to a home.
“There is no one way to be feminine, and the same is true when it comes to interiors and fashion.”
The Bold Type
Whether you want to create a soft, muted, and safe haven which is easy to consume, or whether you want to build a loud, proud, and boldly lavish room which captures the attention and ensnares the senses, there is space for you in this trend. Perhaps you might even like to style both ways depending on the season.
Creating a space which is bold but not overwhelming or overstimulating is an art in itself, hopefully these tips can offer some guidelines to work within when creating a bolder boudoir.
The key to unlocking a bold style is to utilise the advice given for the new pretty aesthetic – the curved edges, the tactile materials, mixed with an emblazoned twist. Deep dark colours and strong bold patterns or textures can be visually impactful but still cocooning and sleep inducing.
If you’re not a fan of florals, there are plenty of other ways to embolden your space and give it a luxurious edge. Using jewel tones to accentuate the soft colours, and employing hard materials, like solid wood, metal, marble, and glass to counter the bouclé, faux fur, and silks is a wonderful way to display balance and add a subtle assertiveness to your room.
Bullion, stripes, leopard and teal are all trending as we approach Autumn Winter for 2025, these are all bold choices from catwalk to bedroom but they can be timeless trends when carefully balanced with heirloom pieces like a damask silk or a vintage chandelier.
Florals have been reintroduced to the fashion and interiors world with a new twist and we are loving how Pearl’s Place in Frome, Somerset have styled this. Using a statement wallpaper with gorgeous florals, we love the way they have successfully styled this to create a feminine aesthetic. For us, the bed will always be the centrepiece of the bedroom, from master to guestroom, the focal point where one sleeps is how we design the bedroom layout. Inspired by timeless wallpaper, our Toile Liberté Bed not only celebrates the modern feminine style, it also celebrates female design talent as our inhouse fabric designer tweaked the heritage design to be an all female cast, if you look closely you will see women celebrating together.
Using the soft aesthetic of the upholstery, we recommend styling with the pale oatmeal of the Vanilla & Sesame 5-Drawer Chest of Drawers and matching bedside tables, using bold prints, such as our beautiful Toile Blue Table Lamp, the Country Toile Blue Bed Linen, and Ikat Embroidered Blue Cushion for a layered, confident look. The tonal hues of blue playing on the traditional soft aesthetic with a new and exciting edge the small details sing together for a confident, bold finish to your taste: floral or fierce.
Embracing Modern Femininity
Altogether, this new trend offers a new way to create spaces which are personalised, expressive, inviting and infused with meaning. Express your personal identity through the choices you make with your interior style. Femininity is something to be proud of, not something to suppress. It encourages us to thoughtfully select individual pieces and carefully combine them, as a result, perhaps inadvertently encouraging slow fashion in the interiors industry. To us, this is not a new trend, it's a timeless trend which celebrates styles that transcends decades and relies on individuals selecting furniture and furnishings with detail that conjures emotion and is more likely to hold long term affection, perhaps becoming an heirloom.
We invite you to create your own modern feminine sanctuary, using the tips and guidance we lovingly curated. Our team are always hopeful to hear from you with questions, ideas, suggestions so please do contact us if you are hoping to recreate this style and need a little help getting started.
