A French Bedroom Series
We’re back with the second episode of In Bed With, a French Bedroom series, and this time, we’re cosying up with Fiona Bell, founder of the delightful British sleepwear brand, Their Nibs.
Founded in 2003 out of a boutique in Notting Hill, Their Nibs began as a line of vintage-inspired children’s clothing. Over time, it evolved into a much-loved sleepwear brand, now known for its whimsical designs that blend nostalgia with a touch of luxury. Today, Their Nibs creates timeless pieces adored by both adults and children alike.
We launched our In Bed With series on YouTube to spotlight the journeys of female founders, inspire women at the start of their business paths, and give our own founder, Georgia, the opportunity to connect with like-minded brands.
In this episode, Fiona opens up about the story behind Their Nibs. Celebrated for its charming fusion of retro style and modern elegance, the brand is distinguished by its thoughtfully crafted collections and unwavering commitment to sustainable, ethical production. From Fiona’s roots in design to how she’s built a brand that beautifully marries comfort, luxury, and social responsibility. This is a conversation you won’t want to miss.
Watch NowEpisode Overview
Meet the Guest: Fiona Bell
Fiona Bell’s journey into the world of design began with a career as a Senior Buyer at Laura Ashley, where she developed a discerning eye for detail and an enduring passion for classic British aesthetics. With years of experience in retail, Fiona decided to channel her expertise into creating something uniquely her own.
About Their Nibs
Over time, Their Nibs have expanded to offer beautifully crafted sleepwear for women and children, including traditional pyjama sets, nightdresses, robes, and matching accessories. With a focus on quality, comfort, and character, Their Nibs blends nostalgic charm with modern ease - all while supporting ethical production and giving back, including a long-standing partnership with children’s charity Coram.
The Creative Process
In this episode, Fiona takes us behind the scenes to reveal the magic of Their Nibs’ creative process. From selecting the perfect fabrics ranging from cotton to seersuckers, to sketching and painting delicate prints, Fiona shares how her passion for design intertwines with a deep respect for the craftsmanship that goes into every piece.
Episode Highlights
In this episode, Fiona and Georgia share their journeys of building their brands while balancing the demands of motherhood. They discuss the challenges of managing a business and nurturing their families, offering insights into the realities of entrepreneurship.
Touching Moments
A particularly touching aspect of Georgia and Fiona's conversation is her personal connection to Coram, the UK's oldest children's charity. Through Coram, Fiona and her husband were able to adopt their daughter, making the brand’s commitment to donating 20% of profits from their children’s sleepwear collection much more personal. Fiona expresses her gratitude for Coram's support during their adoption journey, highlighting the importance of giving back to the community that helped her family.
Watch The Full Episode
Together, Georgia and Fiona share valuable insights into the world of entrepreneurship, the importance of designing with heart, and the lessons they've learned along the way. Whether you’re an aspiring entrepreneur or someone who appreciates beautiful, meaningful design, this episode is packed with inspiring stories and behind-the-scenes moments you won't want to miss.
Tune in now and discover how these two incredible women have shaped their brands with passion, purpose, and authenticity.
Watch the full episode HERE
