The hotly anticipated Pantone Colour Of The Year is here, and as every year, it sparks lively debate. For 2023 Viva Magenta is the name, red is the game.

Captioned “An unconventional shade for an unconventional time”, Viva Magenta is a vibrant, red-based tone, presented as an empowering and energising colour that embodies a lust for life and an optimistic outlook.

Viva Magenta rings true to the new momentum we feel at the start of a new year, after the torpor of mid-winter. It’s a colour that looks ahead with strength, seeking to transform and drive us. Who doesn’t want some of that energy in their lives?

So, how can we incorporate the dynamism of Viva Magenta into our interiors without disturbing the balance of our painstakingly styled bedrooms? At French Bedroom, we’ve got you covered. Read on to discover colour solutions from patterned headboards to striped cushions for both classic and contemporary room schemes.

Viva Magenta: Florals

From upholstered beds to embroidered luxury cushions, explore the styling possibilities with these pops of pink.

Windsor Garden Floral Upholstered Bed

The Windsor Garden Bed with its floral headboard is perfect for making a sophisticated nod to this year’s hottest colour. Its spring palette of pink, magenta, blue and yellow in a damask-like pattern of roses, lilies and cornflowers brings charm to any space.

The small pops of vibrant magenta among pastel shades balances boldness with a feeling of refinement and elegance.

Laceflower Petals Embroidered Boudoir Cushion

Summer flowers sit gracefully amongst leaves and delicate tendrils on this intricately embroidered boudoir cushion. The muted base of oatmeal and soft pink showcases gentle bursts of deeper magenta on our Laceflower Petals Embroidered Boudoir Cushion.

A gentle nod to this year’s Pantone Colour Of The Year, this visually intriguing cushion will look great plumped in front of your bed pillows, or positioned on a bedroom chair.

Camilla Floral Bed Linen

Camilla’s versatile and vibrant floral pattern makes it a mood-boosting addition to any bedroom. Its gently retro design of red, green and blue flowers on a pale peach base is both charming and cheerful.

The dynamic red tones of the Camilla Floral Bed Linen is the ideal way to channel the mood of this year’s hottest colour.

Viva Magenta: Stripes

Stripes are the ultimate versatile styling option to incorporate a range of styles. We've got the ideal accessories with which you can work some magenta magic.

My Doris Pink Ikat Silk Cushion

The prominent pink and soft grey tones of the My Doris Pink Ikat Silk Cushion are striking and eye catching, making the ideal statement cushion for a commanding style.

Pair this radiant cushion with other pinks to jump on the monochromatic trend and make a magenta statement.

Mulberry Silk Cushions

A beautiful pairing accessory for your bolder magenta experiments, this luxurious Mulberry Silk Soft Pink Striped Ruffle Cushion will make any room feel special. We love the wide stripe design, providing a contemporary feel matched with a classic ruffle trim.

Match this accessory with statement pieces of deeper pink and red for a bright and fun-filled look that also feels wonderfully luxurious.

The Sentiment Behind Viva Magenta, As Described By Pantone

“Reds are power colours that celebrate life. As a bright, crimson red, Viva Magenta balances boldness with a feeling of fun. This dynamic mix exudes rebellion, but not at the expense of softness. It embodies an expression of fierce grace, inspiring us to show up with confidence and humanity.

The digital space has accelerated globalisation, and as a result, we are more deeply connected to each other than ever before. We can never fully understand what lies beneath the surface of the friends and strangers we meet, but we can always work to deepen our empathy.

The Colour of the Year 2023 speaks to our desire to take on new challenges and try the unconventional while meeting others with compassion.

Viva Magenta cloaks us in both power and grace, and sends us out into the world with the verve we’ve yearned for.”

Enjoyed this article? Read more styling tips such as How To Style A Patterned Headboard and How To Make a Bed Look Luxurious.